SaaS & Marketplace Founders · Bootstrapped · $5M–$50M ARR

You didn't hit a growth ceiling. You hit a systems ceiling.

At $5M–$50M ARR, growth stalls when pricing, data, and execution aren't aligned — and nobody knows what to fix first.

We fix the operating system behind your business — so growth and margins actually scale.

The Problem
You have data.
It's just not driving decisions — or outcomes that matter. Here's what that looks like:
📉
Margins Are Unpredictable
Revenue grows but margins don't follow. Pricing hasn't kept pace with product evolution or usage patterns. LTV:CAC and payback periods are directional at best.
"My burn multiple is going the wrong direction."
🌀
Meetings Don't Lead to Action
You have reports. Nobody acts on them. Weekly meetings are status updates, not decisions. There's no operating rhythm that aligns Finance, GTM, and Product on one number.
"I can't tell which cohort is killing my NRR."
🔗
Founder Dependency
Every cross-functional decision escalates to you. The team is smart but unaligned. Product, GTM, Legal, HR and Finance are running three different playbooks.
"I can't take a week off without a fire."
That's not a sales problem. That's an operating system problem.
Most advisors give you reports. We build the system your company actually runs on.
📈
Also For Founders Thinking About What's Next
Capital Raise Readiness & Investor Relations

Whether you're preparing for a Series A, planning a strategic raise, or need to build a credible financial story that investors actually believe — and fund. The work starts well before the process begins. Investors don't fund potential. They fund predictability. We build the financial architecture that makes your business fundable.

Board-ready reporting and investor narrative that holds up to due diligence
Unit economics — LTV:CAC, payback, gross margin — benchmarked and defensible
3-year financial model built for investor conversations, not just internal planning
Capital allocation framework tied to OKRs — show investors where money goes and why
The same system that fixes your metrics becomes your investor story. You don't build two things — you build one system that does both.
Talk to Us About Raise Readiness →
Part of the TorqueOps Fractional CFO/COO engagement
Who This Is For

Built for Founder-Led Tech Businesses

You have real traction, but pricing, metrics, capital allocation, or operating cadence is starting to lag the business. TorqueOps helps translate messy growth into a system your team can run.

📐

SaaS

Subscription revenue, cohorts, retention, LTV:CAC, CAC payback, and pricing that needs to become board-ready.

🧭

Marketplace

Two-sided dynamics, supply/demand liquidity, take-rate decisions, contribution margin, and unit economics by segment.

⚙️

Tech-Enabled Services

Services delivery with software leverage, margin variability, utilization, delivery ops, and a story investors can believe.

In a Few Weeks, You'll Have:

The Operating System Your Business Should Already Have

📐
Pricing & Unit Economics You Can Trust
LTV:CAC by cohort, payback periods by channel, gross margin by product line — numbers you can defend in a board meeting or a fundraise.
A Weekly Decision Cadence That Aligns Teams
One operating rhythm that puts Finance, GTM, and Product on the same number — so meetings end with decisions, not more questions.
🎯
Clarity on What's Driving Growth — or Killing It
Pipeline forecast triangulations, cohort-level visibility, and the sequence of moves to fix it in 90 days.
🏆
A Financial Narrative for Board or Investors
Whether you're raising, planning an exit, or want confidence in your numbers — board-ready reporting from day one.
TORQUE CE™ SCORECARD
Burn Mult.
1.8×
Rule 40
44%
LTV:CAC
2.4×
Payback
22mo
6-metric efficiency score
Free Tool — Start Here
The Torque CE Capital Efficiency Scorecard
11 inputs. Six capital efficiency metrics — Burn Multiple, Rule of 40, LTV:CAC, CAC Payback, NRR, and ARR per FTE — benchmarked for bootstrapped founders with dynamic narrative insights and a "fix first" Action Map.
Excel · Benchmarks from OpenView, Bessemer & KeyBanc · 15-min to fill
Get Free Scorecard →
Free · 60-second form · Instant download
Engagement Paths

Three Gears. Scoped to Your Situation.

Start with the operating question, not a public price menu. Each path is scoped after a 20-minute fit call based on urgency, investor expectations, operating complexity, and where the system is slowing growth.

LOW
GEAR
 
Operating System Diagnostic
3-4 weeks · Fixed fee, scoped after fit call
Best for: Founders who need a fast read on pricing, unit economics, and decision flow.
Typical impact: Margin leaks identified · metrics clarified · capital-efficiency roadmap built.
You walk away with the full roadmap to keep, even if we never work together again.
Scoped Deliverable
VisibilityMetric map
AnalysisLeak diagnosis
DecisionFix sequence
HIGH
GEAR
 
30-60 Day Execution Sprint
4-6 weeks · Fixed fee, scoped after fit call
Best for: When the gaps are clear but the model, metrics, or operating cadence needs to be built.
Typical impact: Pricing corrections · forecast triangulation · team cadence installed.
You walk away with the system implemented, not just recommended.
Scoped Deliverable
ModelInvestor-ready logic
MetricsOperating dashboard
CadenceWeekly decisions
OVER
DRIVE
 
Fractional CFO/COO Partnership (Optional)
Monthly · Only after value is proven
Best for: Founder-led companies that need ongoing operating cadence, board-ready finance, and accountability.
Typical impact: Predictable cash · aligned priorities · founder out of every operating loop.
You walk away with growth that is predictable, not reactive.
Scoped Deliverable
BoardDecision package
CapitalAllocation rhythm
ScaleFounder leverage
Scoped to create ROI: Investment depends on scope, urgency, and operating complexity. Engagements are scoped to target a minimum 3x return against the Equalizer Guarantee. How pricing is scoped →
Founding-client pricing available for the first 5 qualified engagements. In exchange: a written case study and public testimonial.
Book a 20-Minute Fit Call →
Typical Outcomes

What Founders Find

10–30%
Gross margin improvement
20–40%
Reduction in cash cycle
Faster
Aligned decision-making across teams
Board-Ready
Financial narrative for raise or exit
Real Example — SaaS
A $12M ARR SaaS company had strong growth — but declining margins and no visibility into why.
Identified pricing gaps across 3 customer segments — one segment was 22% underpriced
Rebuilt cohort-level visibility — LTV:CAC by acquisition channel for the first time
Implemented a weekly decision cadence — Finance, GTM, and Product aligned on one number
Result: Improved gross margin · Clearer growth strategy · Faster execution across teams — within 6 weeks
$25K
The Equalizer Guarantee
If we do not identify $25K+ in recoverable value, you keep the roadmap and walk.

No contracts. No pressure. No risk. There is almost no downside to trying this.
No Pitch. No Pressure.

What Happens Next

1
20-Minute Call
Quick diagnosis. I'll tell you what I'd look at first in a business at your stage.
2
If It's a Fit
We start the Operating System Diagnostic. Fixed fee. Full roadmap is yours regardless.
3
You See What's Broken
In 3–4 weeks. Clear picture of what's broken and the sequence to fix it.

You don't need more dashboards.
You need a system that drives decisions.

20-minute call. I'll tell you what I'd look at first in a business at your stage.

No Pitch  ·  No Pressure  ·  No Prep Needed
Book a 20-Minute Fit Call →